If you’re planning to buy a new flagship smartphone, the ASUS Zenfone 12 Ultra might have caught your attention. But is this phone really worth its premium price tag of €1,099 (around $1,141 / ₹90,000)? Let’s break down the real story in this detailed Zenfone 12 Ultra Review.
ASUS Zenfone 12 Ultra Design and Durability: Why a $1,100 Phone Cracked in Just 3 Days
At first glance, the Zenfone 12 Ultra looks premium with its glass back and large rectangular camera module. But here’s the shocking part — ASUS used Gorilla Glass 3 on the back instead of the stronger Gorilla Glass Victus 2 that rivals are offering.
Result? The phone developed spiderweb cracks after a minor drop from just two feet. Competitors like Vivo X200 Pro and Honor Magic 7 Pro survive multiple drops without damage, making the Zenfone 12 Ultra feel fragile for its price.
ASUS Zenfone 12 Ultra Specs: Flagship Hardware But Missing the Wow Factor
On paper, the Zenfone 12 Ultra comes loaded with powerful hardware:
- Display: 6.78-inch LTPO AMOLED, 120Hz, HDR10+, 2500 nits peak brightness
- Processor: Snapdragon 8 Elite (3nm)
- RAM & Storage: 16GB LPDDR5X + 512GB UFS 4.0
- Cameras: 50MP main (Sony Lytia 700) + 13MP ultra-wide + 32MP telephoto (3x optical zoom)
- Front Camera: 32MP
- Battery: 5500mAh with 65W wired + 15W wireless charging
- Audio: Stereo speakers + 3.5mm headphone jack
While the specs sound great, the camera system struggles to compete with Chinese rivals that deliver sharper photos and better zoom. The software update policy is also weak, which is disappointing for such an expensive phone.
ASUS Zenfone 12 Ultra Price and Availability: Expensive and Hard to Buy Globally
The Zenfone 12 Ultra Price is set at €1,099 ($1,141), with a limited-time launch offer of €999. But the major drawback is availability. The phone is launching only in Taiwan, Hong Kong, and Europe initially. There are no confirmed plans for the U.S., U.K., or India, making it difficult to buy or even get spare parts and accessories.
Final Verdict: Should You Really Buy the ASUS Zenfone 12 Ultra?
Yes, the ASUS Zenfone 12 Ultra packs strong hardware and offers a near-stock Android experience, but it simply doesn’t stand out. Weak durability, average camera performance, and limited software support make it hard to recommend.
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