Apple is all set to blow everyone’s mind with its upcoming fall launch event on September 9, 2025, where the tech giant will finally unveil the much-awaited iPhone 17 Pro. This year’s keynote, themed “Awe Dropping”, will take place at the iconic Steve Jobs Theater in Apple Park and promises to showcase not just the new iPhones, but also Apple Watch Series 11, AirPods Pro 3, and a bunch of exciting accessories.
The live event kicks off at 10 a.m. PT (1 p.m. ET, 6 p.m. BST, and 10:30 p.m. IST) and will be streamed on Apple’s website and official YouTube channel. Fans across the globe are gearing up for what could be the biggest iPhone reveal of the decade.
Apple iPhone 17 Pro Price: Why You’ll Pay $100 More This Year
The headline-grabber this time is the iPhone 17 Pro price. According to industry insiders, Apple has decided to completely ditch its 128GB base variant. Instead, the Pro will now start at 256GB storage, making the starting price $1,099—a $100 hike from the iPhone 16 Pro.
But the price increase comes with some serious upgrades:
- Brand-new A19 Pro chip with lightning-fast performance.
- 12GB RAM with advanced vapor chamber cooling.
- Triple 48MP camera system with redesigned rear module.
- Premium aluminum frame with sleeker, futuristic looks.
iPhone 17 Series Full Lineup: Four Models That Will Break the Internet
Apple’s 2025 smartphone family will include four stunning models:
- iPhone 17 – Larger 6.3-inch display, A19 chip, 24MP front camera, starting at $799.
- iPhone 17 Air – An ultra-thin, lightweight design with a 6.6-inch 120Hz display, 48MP rear camera, priced between $899 and $949.
- iPhone 17 Pro – The ultimate performance beast, triple-camera setup, starting at $1,099.
- iPhone 17 Pro Max – Bigger battery, thicker design, superior performance, priced at $1,199.
This marks the first time in nearly 10 years that Apple’s Pro lineup has gone beyond the traditional $999 price tag.
iPhone 17 Pro Pre-Order and Delivery: Hurry Before It’s Sold Out!
Once the event wraps up, iPhone 17 pre-orders will officially open on September 12 at 5 a.m. PT (8 a.m. ET). Deliveries and in-store availability will begin on September 19. If you’re part of the Apple Upgrade Program, you can even pre-approve your upgrade in advance to skip the rush.
Experts believe that initial stocks will sell out in minutes, so if you’ve been waiting to grab the iPhone 17 Pro, you better be ready on launch day.
Apple Event Surprises: Not Just iPhones but Watch, AirPods and More
The September keynote isn’t only about iPhones. Apple will also introduce the Apple Watch Series 11, the rugged Apple Watch Ultra 3, and the brand-new AirPods Pro 3 with better sound and adaptive noise cancellation.
On top of that, expect stylish TechWoven iPhone cases, crossbody straps, fresh Apple Watch bands, and of course, the rollout of iOS 26, watchOS 26, macOS Tahoe 26, and visionOS 26.
Final Take: Should You Buy iPhone 17 Pro or Wait?
With its bold new design, powerful A19 Pro chip, and upgraded storage, the iPhone 17 Pro is shaping up to be Apple’s most advanced iPhone yet. Yes, the price is higher, but the performance and camera upgrades could easily justify the bump.
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