Apple is once again making headlines in the world of artificial intelligence. According to a Bloomberg report, the company is quietly working on a new AI-powered web search tool. Internally known as World Knowledge Answers, this project could soon become part of Safari, Spotlight, and even the much-awaited AI upgrade of Siri.
Apple’s AI Struggles After WWDC 2024: Why a New Search Tool Could Change Everything
When Apple announced Apple Intelligence at WWDC 2024, many users and analysts felt it lacked the wow factor compared to rivals like Google’s Gemini and Microsoft’s Copilot. Since then, Apple has been under pressure to prove its seriousness in the AI race.
The company had promised a revamped Siri experience, but reports now suggest that the advanced Siri with AI features won’t arrive until 2026. To bridge the gap, Apple seems to be working on this new search engine–style tool that could boost Siri’s capabilities and reduce its reliance on competitors
Siri’s Future: Will It Run on Apple’s Own AI or Partner with Google Gemini?
One of the biggest questions is whether Apple will build this AI search tool completely in-house or partner with existing players. Reports say the company has tested Google’s Gemini for Siri, though no final decision has been made.
Apple CEO Tim Cook has also left the door open for AI acquisitions. In fact, there were rumors that Apple was eyeing Perplexity AI, a rising star in AI search, to speed up its roadmap.
Why Apple Entering Search Could Be a Game-Changer
For years, Apple avoided building a search engine, instead relying on Google as the default search provider on iPhones. But times are changing. With AI chatbots becoming the new way people search online, Apple may no longer want to sit back.
If Apple integrates its AI search tool into Safari and Spotlight, millions of iPhone and Mac users could get direct access without relying on Google or Microsoft. This would put Apple in direct competition with Google Gemini, Microsoft Copilot, and OpenAI’s ChatGPT – all of which are pushing aggressively into AI-powered search.
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Final Thoughts: Is Apple Finally Ready to Compete in AI Search?
Apple’s World Knowledge Answers project is still under development, but it signals a major shift in strategy. For the first time, Apple looks ready to compete in AI-powered web search, not just smartphones and hardware.
If the tool launches alongside the new Siri next year, Apple could finally have its answer to Google and Microsoft — and that could change the future of how we search on iPhones forever.
