Instagram is officially giving users the power to control their own feed. The company has started testing a new Reels feed control feature that lets users customize what kind of videos appear for them. According to Instagram head Adam Mosseri, this feature will soon expand to the Explore section, giving you total authority over your Instagram experience.
Add or Remove Topics Your Feed, Your Rules
In this new update, Instagram allows users to manually select which topics they want to see — and remove ones they don’t. Whether you’re into Bad Bunny, vintage Patek, or Japanese menswear, the app will now learn your taste more accurately. It’s all about giving users “more control over their Instagram algorithm,” Mosseri explained in his post.
Meta Might Bring This Feature to Threads Too
Meta, Instagram’s parent company, is already working on introducing a similar feature for Threads. This shows how the company is shifting towards a fully personalized social experience across all its platforms.
Instagram’s Algorithm Just Got Personal
This update could change the way users interact with Reels forever. You’ll no longer be stuck with irrelevant content — instead, your feed will mirror your personal interests. Instagram recently launched another feature showing which Reels your friends like and repost, adding more ways to discover real, meaningful content.
The new Reels control feature might sound simple, but it’s a huge step in making Instagram feel more human, personal, and addictive all at once.
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